Archive for advertising

Spread em

Posted in BYGONE ADVERTISING AND PACKAGING, DESIGN, LIVING IN THE PAST: NOSTALGIA, Uncategorized with tags , , , , on January 20, 2010 by echostains

  
You big lovely pot you!

I’m one of those people who actually likes Marmite.  As everyone knows Marmite is made from yeast extract.  But what I didn’t know was that the jar has a picture of a ‘Marmite’ pot  on it.  A marmite (French Marmit) is an earthenware or metal  covered cooking pot.

marmit love it or hate it

Someone once told me that Marmite was made of what was left when ale had been brewed – the leftover yeast.  They said that some was kept and rest was sold on as marmite.  Don’t know if this is true though. 

Yes it is!  Just found it in Wikipedia. I think it’s good for you,  – well perhaps all the salt isn’t, but I like it spread on toast with cottage cheese over it.  Sounds bad eh? Each to his own.

Peanut butter not how I remember it - wrong colour

Another spread that I used to be mad about but now can’t eat now  because of the calorific content and the absolute MORISHNESS  of it – is peanut butter.  When my mother used to get it – I would rush to that cupboard to get a bit.  Alas,  = sometimes I was not quick enough and my sister had been there before me – and stirred, yes stirred sugar into it, what a revolting thing to do  yuck!  And this is coming from a person who loves Marmite…

Love it? Hate it? why not join the club?

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Living in the Past: Chocs I have Loved (and Lost)

Posted in DESIGN, LIVING IN THE PAST: NOSTALGIA with tags , , , on September 17, 2009 by echostains

Milk-Tray--Block-1950s version.  Gone but not forgotten

Milk-Tray--Block-1950s version. Gone but not forgotten

Someone told my daughter the other day that you used to be able to buy Cadbury’s Milk Tray in a block.  She didn’t believe them – until she asked me.   I used to spend my pocket money on those bars!   Apart from Cadbury’s being  the most fantastically, gorgeous tasting milk chocolate in the whole wide world, you also got extra chocolate that the individual chocolates were set in!  Yummy! great nibbling round those chocolates!

Old-Jamaica-1973 and don't ee knock it all back!

Old-Jamaica-1973 and don't ee knock it all back!

Another lost bar of chocolate was a rather alcoholic rum and raisin slab called Cadbury’s ‘Old Jamaica’.  This consisted of raisins seeped in old Jamaican rum sandwiched in Cadbury’s chocolate very grown up and absolutely gorgeous!  If I remember rightly, the advert featured  a Long John Silver character, a parrot that ranted ‘Pieces of eight, pieces of eight!’, a treasure chest and this advice from Long John;-

“and don’t ee knock it all back at once!” (er, as if we took any notice…lol!)

frys-five-boys-chocolate-desperation-pacification-expectation-acclamation-realisation (that it's gone! oh well, back to desperation...)

frys-five-boys-chocolate-desperation-pacification-expectation-acclamation-realisation (that it's gone! oh well, back to desperation...)

I wasn’t always loyal to Cadburys though.  Fry’s ‘Five Boys’ was pretty scrummy and also Fry’s fruit creams (a bar with a different fruit cream centre in every bite).  Terry’s also made some lovely dark hard chocolate like ‘Spartan’ …….. so many bars, all gone.  Even the taste for them has gone now – just the memory remains.

Some more lost Cadbury chocolate bars HERE

Hovis stands still as time marches on…and on

Posted in HOME with tags , , , , , on January 23, 2009 by echostains

Fresh Hovis mmmmmm

Fresh Hovis mmmmmm

I love that new Hovis advert!  You know the one? where the lad races through time to deliver the Hovis?  I like the way the ad gets across that the world has changed (since Hovis was first invented) BUT Hovis has stayed the same.  I like the sense of continuity.  Continuity makes me feel secure.  Change may be exciting in a nail biting way (unless it’s gradual and you hardly notice – as in the Hovis continuity) but there’s no security in drastic change  is there? 

Old Hovis advertising sign

Old Hovis advertising sign

Here’s the Masterpiece itself! complete with Dvoraks New Symphony

Here’s that man going up that hill on his bike, bringing the Hovis home……  did this really happen?

hovis its worth the exertion

hovis its worth the exertion

 

I don’t think Hovis has changed much at all.  I still love it and always will, unless they start putting sawdust in it…….. I also wasn’t surprised that Hovis makes Nimble, miles better than other slimming bread.

 

Hominis vis (which means ‘the strength of man’) er AND WOMEN mate!